On 25 November 2024, ImagineHealth founder and CEO Henning Kalwa presented on medical travel in Thailand at the Russian–Thai Business Forum. The event brought together business leaders from both countries and created a timely setting for a practical discussion about Thailand’s healthcare proposition.
Henning also moderated a healthcare panel with representatives of Bumrungrad Hospital’s VitalLife Scientific Wellness Center and BDMS Wellness Clinic.
Why Thailand continues to resonate
The discussion highlighted the combination that has sustained Thailand’s international healthcare position: experienced medical teams, sophisticated private facilities, hospitality expertise and a culture accustomed to welcoming international visitors.
For Russian-speaking clients, the opportunity is significant - but trust, clear communication and continuity of support remain essential. A strong provider alone does not remove the uncertainty involved in travelling for care.
From destination promotion to informed access
International healthcare cannot be built on broad destination claims alone. Clients need accurate information, an appropriate provider, clear expectations and support before, during and after their visit.
The same principle applies to business relationships. Thai and Russian organisations need local context and a credible reason to collaborate - not simply an exchange of introductions.
Creating useful cross-border conversations
Forums of this kind create value when sector expertise is combined with direct relationships. ImagineHealth’s role is to help turn those conversations into practical next steps for clients, providers and organisations exploring Thailand.